Collaboration, Visibility, and Relationship Marketing

Driving Use and Demonstrating Value of a Consumer Health Information Service

Research output: Contribution to journalArticle

Abstract

Preston Medical Library/Health Information Center partnered with the University of Tennessee Medical Center Marketing and an outside marketing firm to better promote patient and community engagement in health information. An internal and external marketing plan was developed to promote the library through the development of brochures, table tents, room signage, television appearances and other various marketing strategies. Working with both marketing teams has created a unique opportunity to broaden internal promotion of the library. In addition, the relationship developed between the library and the marketing teams has expanded the library’s presence in the community and created an increase in community use.

Original languageEnglish (US)
Pages (from-to)272-281
Number of pages10
JournalJournal of Hospital Librarianship
Volume17
Issue number4
DOIs
StatePublished - Oct 2 2017

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consumer information
health information
information service
marketing
Values
community
information center
television
promotion
firm

All Science Journal Classification (ASJC) codes

  • Library and Information Sciences

Cite this

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abstract = "Preston Medical Library/Health Information Center partnered with the University of Tennessee Medical Center Marketing and an outside marketing firm to better promote patient and community engagement in health information. An internal and external marketing plan was developed to promote the library through the development of brochures, table tents, room signage, television appearances and other various marketing strategies. Working with both marketing teams has created a unique opportunity to broaden internal promotion of the library. In addition, the relationship developed between the library and the marketing teams has expanded the library’s presence in the community and created an increase in community use.",
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