Development of a Successful Outreach Program at M. D. Anderson Cancer Center

A Global Perspective

Matthew Ballo, Kent E. Postma, Charles M. Washington, Thomas A. Buchholz, James D. Cox

Research output: Contribution to journalComment/debate

1 Citation (Scopus)

Abstract

In conclusion, the creation of any outreach program is not to be undertaken without a well-planned strategy. The community at large is familiar with the concept of franchising a name brand. They assume quality assurance and have come to expect a consistent experience between sites. The economic value of the program must never overshadow its primary purpose, for the reputation of the institution ultimately lies with the community. If the community ever questions the motivation for outreach development, the program will fail, and patients will suffer from the loss of oncology expertise and true multidisciplinary care in their own community. At M. D. Anderson, we have created a comprehensive outreach development program that recognizes and addresses the key elements of success and the potential vulnerabilities to the institution. This has positioned our program for success.

Original languageEnglish (US)
Pages (from-to)1170-1173
Number of pages4
JournalJournal of the American College of Radiology
Volume5
Issue number12
DOIs
StatePublished - Jan 1 2008
Externally publishedYes

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Neoplasms
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All Science Journal Classification (ASJC) codes

  • Radiology Nuclear Medicine and imaging

Cite this

Development of a Successful Outreach Program at M. D. Anderson Cancer Center : A Global Perspective. / Ballo, Matthew; Postma, Kent E.; Washington, Charles M.; Buchholz, Thomas A.; Cox, James D.

In: Journal of the American College of Radiology, Vol. 5, No. 12, 01.01.2008, p. 1170-1173.

Research output: Contribution to journalComment/debate

Ballo, Matthew ; Postma, Kent E. ; Washington, Charles M. ; Buchholz, Thomas A. ; Cox, James D. / Development of a Successful Outreach Program at M. D. Anderson Cancer Center : A Global Perspective. In: Journal of the American College of Radiology. 2008 ; Vol. 5, No. 12. pp. 1170-1173.
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