How One Library's Health Information Center Expanded Its Marketing Plan

Kelsey Leonard Grabeel, Jennifer Luhrs, Rachel E. Roberts, Martha Earl

Research output: Contribution to journalArticle

Abstract

When Preston Medical Library moved inside the Medical Center in September 2014, the new patient library, called the Health Information Center (HIC), was added. This addition is a patient focused, consumer health library that, among other things, offers health information and books. After the initial marketing plan was implemented, a task force was created to focus specifically on marketing the consumer health library and its resources. This article discusses how the task force revamped the marketing strategy to include outreach into the medical center’s waiting rooms and other opportunities for collaboration.

Original languageEnglish (US)
Pages (from-to)218-227
Number of pages10
JournalMedical Reference Services Quarterly
Volume38
Issue number3
DOIs
StatePublished - Jul 3 2019

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Information Centers
information center
health information
Marketing
Libraries
marketing
Health
Advisory Committees
Medical Libraries
health
Global Health
resources

All Science Journal Classification (ASJC) codes

  • Health Informatics
  • Library and Information Sciences

Cite this

How One Library's Health Information Center Expanded Its Marketing Plan. / Grabeel, Kelsey Leonard; Luhrs, Jennifer; Roberts, Rachel E.; Earl, Martha.

In: Medical Reference Services Quarterly, Vol. 38, No. 3, 03.07.2019, p. 218-227.

Research output: Contribution to journalArticle

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