Promoting National Library of Medicine and National Institutes of Health Resources to Industry

Developing a Wellness Outreach Toolkit

Sandra Oelschlegel, Ann B. Gonzalez

Research output: Contribution to journalArticle

Abstract

The goal of this project was to determine effective ways for a library to partner with corporate employee benefits staff in order to promote National Library of Medicine and National Institutes of Health resources to participants in employee wellness programs. After meeting with a corporate partner, Preston Medical Library developed a series of newsletter pieces, biometric screening-specific handouts, “Your Wellness Moment” video files, and a LibGuide of Internet resources. A Toolkit for librarians was also developed which outlines the process of identifying and contacting appropriate corporate personnel and creating outreach materials. The Toolkit includes sample outreach materials that are available for download. This article will introduce the reader to the process of developing outreach for a corporate partner and how that development relates to a standardized, theoretical model to planning and evaluating health information outreach.

Original languageEnglish (US)
Pages (from-to)238-252
Number of pages15
JournalJournal of Consumer Health on the Internet
Volume18
Issue number3
DOIs
StatePublished - Jan 1 2014
Externally publishedYes

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National Library of Medicine (U.S.)
Librarians
Medical Libraries
Health Planning
Health Resources
National Institutes of Health (U.S.)
Health Promotion
Internet
Libraries
Industry
Theoretical Models
medicine
industry
health
employee
resources
health information
librarian
personnel
video

All Science Journal Classification (ASJC) codes

  • Health(social science)

Cite this

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