There's more to food store choice than proximity

A questionnaire development study

Rebecca Krukowski, Carla Sparks, Marisha Dicarlo, Jean McSweeney, Delia Smith West

Research output: Contribution to journalArticle

19 Citations (Scopus)

Abstract

Background: Proximity of food stores is associated with dietary intake and obesity; however, individuals frequently shop at stores that are not the most proximal. Little is known about other factors that influence food store choice. The current research describes the development of the Food Store Selection Questionnaire (FSSQ) and describes preliminary results of field testing the questionnaire. Methods. Development of the FSSQ involved a multidisciplinary literature review, qualitative analysis of focus group transcripts, and expert and community reviews. Field testing consisted of 100 primary household food shoppers (93% female, 64% African American), in rural and urban Arkansas communities, rating FSSQ items as to their importance in store choice and indicating their top two reasons. After eliminating 14 items due to low mean importance scores and high correlations with other items, the final FSSQ questionnaire consists of 49 items. Results: Items rated highest in importance were: meat freshness; store maintenance; store cleanliness; meat varieties; and store safety. Items most commonly rated as top reasons were: low prices; proximity to home; fruit/vegetable freshness; fruit/vegetable variety; and store cleanliness. Conclusions: The FSSQ is a comprehensive questionnaire for detailing key reasons in food store choice. Although proximity to home was a consideration for participants, there were clearly other key factors in their choice of a food store. Understanding the relative importance of these different dimensions driving food store choice in specific communities may be beneficial in informing policies and programs designed to support healthy dietary intake and obesity prevention.

Original languageEnglish (US)
Article number586
JournalBMC Public Health
Volume13
Issue number1
DOIs
StatePublished - Jun 21 2013

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Food Preferences
Food
Vegetables
Meat
Fruit
Obesity
Surveys and Questionnaires
Focus Groups
African Americans
Maintenance
Safety
Research

All Science Journal Classification (ASJC) codes

  • Public Health, Environmental and Occupational Health

Cite this

There's more to food store choice than proximity : A questionnaire development study. / Krukowski, Rebecca; Sparks, Carla; Dicarlo, Marisha; McSweeney, Jean; West, Delia Smith.

In: BMC Public Health, Vol. 13, No. 1, 586, 21.06.2013.

Research output: Contribution to journalArticle

Krukowski, Rebecca ; Sparks, Carla ; Dicarlo, Marisha ; McSweeney, Jean ; West, Delia Smith. / There's more to food store choice than proximity : A questionnaire development study. In: BMC Public Health. 2013 ; Vol. 13, No. 1.
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